WHO WE ARE
A strategic, trusted partner, who’s always on your side.
We help you increase your revenue, decrease time spent chasing down vendors, and negotiate contracts on your behalf. Let us take care of all the details so you can focus on other priorities.
Our Story
Since 1999,
our team has been partnering with multi-family operators, owners, and developers to negotiate the ever-important, yet often burdensome, telecommunications contracts with national and regional vendors.
But there’s more to us than just negotiations and digital services. As a family-owned and operated company, we understand better than most the importance of long-term relationships built on trust and respect. We focus on building these types of connections with each of our customers.
When you work with Choice, we see you as a true partner. But, what does that mean for you?
First, increased revenue.
We want to see you succeed. We use our negotiating skills to analyze and manage the most advantageous telecommunications vendor contracts. Our satisfied customers see an average of 64% increase in revenue once Choice is engaged and experience gains, some more than $1 million in net revenue, over the life of the vendor contracts.
Second, all-inclusive services.
We won’t leave you hanging once a contract is signed. While most of our competitors stop at negotiating and executing vendor deals, we don’t. Our comprehensive approach means we stay involved for the life of the contract, often 5-10 years in length, and help you track, manage, and renew your portfolio.
Third, happy residents.
We have profitably negotiated thousands of vendor contracts, and our recommendations are always based on the best contract terms for you and your assets. We want you to be competitive with other properties and offer the vendor services your residents demand.
Our 90% client renewal rate tells us what we are doing is working. Imagine what we can do for you.
Core Values
We’ve been standing on these values
since our start in 1999:
Client-First
As trusted advisors, we always have our clients’ best interest in mind, which means doing the right thing even if it’s not the preferred thing. We listen to our clients and ensure they always feel heard and valued.
Make It Next-Level
We’re always engaged and supportive of our clients. When our clients share their baseline of success, we raise the bar even higher.
Bring a Human Touch
We’re more than just a team that manages and monitors telecommunication contracts, we see our clients as equal partners and treat them with the respect and care they deserve.
Get Better Every Day
We strive to create a culture of continuous improvement, always staying on the leading edge of technology and keeping our negotiating skills sharp. If we don’t know the answer in the moment, we’ll find it.
No Surprises
We stick to our word. When we say we’ll do something, we do it. Our customers always know where they stand and what to expect when they work with us.
OUR MISSION
To bring peace of mind to multifamily housing owners, developers, and residents.
OUR TEAM
Our Team of Experts
With an average of 25 years each of professional experience, our staff has been developing, negotiating, and managing thousands of profitable vendor service contracts for over two decades.
Mike Coco
President
As President, Mike is responsible for development and implementation of company strategy for Choice. Since joining the company in 2001, Mike has immersed himself in the multifamily industry. His expertise in telecom technology and ancillary contract negotiations has increased the asset value for mid-sized property owners nationwide. In 2006, Mike became a Certified Apartment Supplier with the NAA and volunteers in leadership roles with NAHMA.
Dean Wolfe
Vice President of Technology & Vendor Relations
Dean joined Choice in 2010 with over 20 years of experience in business management, marketing, and property management. In addition to developing strong relationships with national vendors, he negotiates and leads the strategy on national vendor contracts for our multifamily operators. Dean stays current with the latest technologies and trends to discover the right solutions for our clients’ properties. He also handles management reporting, analysis, and new staff training.
Tia Murphy
Senior Vice President
Tia oversees and leads the day-to-day operations of Choice. With a background in administration, training, and education, Tia joined Choice in 2009. She’s responsible for the Account Management, Contract Management, and Business Development departments. Tia challenges her team to discover ancillary service opportunities that best fit each property owner’s business goals and to increase client efficiencies. Tia’s team also manages Choice’s role in development and new construction projects.
Lena Smith
Project Solutions Manager
Lena joined Choice in 2013 with over 25 years of experience in business development, account management, and project management and is licensed in real estate. She is experienced with managing a high volume of development and construction projects for our clients. As our development and construction expert, she works directly with multifamily property owners/developers and vendors, providing a dedicated contact for their projects. She brings a streamlined approach and process to successfully facilitate the installation of telecommunication and laundry services for construction properties.
Tammy Hunter
Vice President of Account Management
As the Vice President of Account Management, Tammy leads the account management team and keeps them focused on client needs and initiatives. Tammy also oversees the DEI committee at Choice. Tammy joined the company in 2013 as a Senior Account Executive managing clients with large affordable portfolios. With more than 20 years of experience in the multifamily industry, which includes managing a 380-unit property, Tammy brings a depth of knowledge to our team and understands the unique needs and requirements of properties and residents.
Walt Abood
Senior Director of Business Development
Walt helps our condominium and association clients successfully navigate the challenges around telecom services and right-of-entry terms in vendor proposals and contracts. He also manages the Business Development Department. Walt joined Choice in 2020 after a successful business development career in Enterprise Services for Verizon Wireless. He has over 40 years of experience as a business owner and executive leader. Walt serves on the Programming Committee of the Central Ohio Chapter of the CAI.
Tia Wells
Account Excutive
Tia has over 25 years of experience in telecommunications, including over a decade in the multifamily industry. Her experience includes customer service, sales, account management, and building long-lasting partnerships. Working for various telecom vendors throughout her career, she has a deep understanding of the industry and shares her knowledge with Choice clients. Tia joined Choice in 2020 as an Account Executive and she understands each client’s individual needs and recommends products and services that maximize value and increase ancillary revenue.
Jennifer Coco
Director of Business Development & Marketing
As a member of the business development team, Jennifer connects and builds relationships with multifamily property owners and developers. She plays a key role with multifamily operators to strengthen ancillary contracts. Jennifer joined Choice in 2016 with over 15 years of business experience, including four years working with companies that partner with Choice and understands what it takes to help make them successful.
Jake Higgins
Account Excutive
Jake joined the Choice team in 2023 as an Account Executive and is focused on managing several of our key client accounts. Prior to joining Choice, Jake gained several years of experience in the multifamily industry working for his family’s rental company. With a positive attitude and the ability to think out of the box, Jake helps clients capitalize on the best opportunities for their communities and residents.
Lisa Jeffries
Business Development Representative
Lisa is a trusted advisor to our condominium and association clients in the Central Ohio area. She helps them discover the best ancillary service opportunities for their property and understands how to navigate the complexities of right-of-entry terms in vendor proposals and telecommunications contracts. Lisa joined Choice in 2022 and has a diverse background that includes business development, recruitment, and teaching public speaking.
Sally Johnson
Business Development Representative
Sally joined Choice in 2023 with an extensive background in government and real estate. Sally helps our condominium and association clients located throughout the Midwest by providing industry advice and a customized approach to generate ancillary revenue. She has knowledge of right-of-entry terms in vendor proposals and ensures telecommunication contracts will meet the unique needs of each community.
Patrick Hayes
Business Development Representative
Patrick joined Choice in 2023 after a strong career in outside sales, including a major stint with one of the country’s largest grocery chains. Patrick lives near Charlotte NC and is responsible for providing Choice’s services in the southeastern United States. Patrick specializes in creating a path for condominium associations to effortlessly acquire ancillary income with no investment of time or money on the part of the condominium boards.
Josh Brown
Industry Recognition
“Fast 50” | Columbus Business First, 2021
“Fast 50” | Columbus Business First, 2019
“Fast 50” | Columbus Business First, 2015
2015 Top 100 MDU Technology Providers | Broadband Communities, October 2015
“Fast 50” | Columbus Business First, 2014
2014 Top 100 MDU Technology Providers | Broadband Communities, October 2014
“Fast 50” | Columbus Business First, 2010
“Fast 50” | Columbus Business First, 2007
“Fast 50” | Columbus Business First, 2006
Affiliations
Careers
We’re looking for people
who will share our focus and drive for client success.
These strategically minded individuals bring a committed and positive attitude and are ready to focus on creative solutions for our clients.
Why Work for Choice
Our employees are fueled by innovation. As a teleworking company, we offer the flexibility of working from home. We stay connected as a team with routine meetings via weekly video conferencing, phone calls, emails, and texting.
And, as a smaller, family-owned company, our employees’ initiatives and successes are noticed and rewarded. Our employees appreciate opportunities to wear different hats and develop new skill sets.
Above all else, we are an ethical and transparent company.
Check out our current openings!